Executive Briefings

Expect to See Increased B2B Online Sales of Electronics

Electronics OEMs are leading the charge in e-commerce with electronic goods expected to be one of the fastest-growing sectors. Even as they buy products online for home, these same individuals want to make buys for their organization as well.

Business to business (B2B) shoppers praise the ease of getting information, as well as buying and comparing products. At the same time, B2B consumers are asking more and more of their online shopping sites. They want better technical support, lower prices, more product reviews and good search capabilities. And, more and more, these buyers say that they want to access these sites through their mobile devices.

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Business to business (B2B) shoppers praise the ease of getting information, as well as buying and comparing products. At the same time, B2B consumers are asking more and more of their online shopping sites. They want better technical support, lower prices, more product reviews and good search capabilities. And, more and more, these buyers say that they want to access these sites through their mobile devices.

Read Full Article