Executive Briefings

Facebook Seems to Work Better for Small, Mid-Sized Retailers Than for the Bigger Players

Facebook is becoming prime real estate for small retailers rather than the mega-mall that the big chains had hoped it would be.   Second-quarter profits from Facebook stores were up 38 percent from the first quarter for the 180,000 small to mid-sized retailers, and have been going strong ever since, says e-commerce company Ecwid, which makes store-building software to work across social-media platforms and Web sites.

Businesses that sell on Facebook using Ecwid's app and on their own Web sites make 22 percent of their sales on Facebook, Ecwid says. Social-commerce gurus say small retailers have the edge over big names, because they behave more like friends on Facebook.

"This is where small business can really hit it out of the park," says Paul Chaney, author of The F-Commerce Handbook. "I connect with the guy or lady who runs the business, and that's the person who's posting."

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Businesses that sell on Facebook using Ecwid's app and on their own Web sites make 22 percent of their sales on Facebook, Ecwid says. Social-commerce gurus say small retailers have the edge over big names, because they behave more like friends on Facebook.

"This is where small business can really hit it out of the park," says Paul Chaney, author of The F-Commerce Handbook. "I connect with the guy or lady who runs the business, and that's the person who's posting."

Read Full Article