Executive Briefings

Five Things Apparel Manufacturers Should Consider Before Re-shoring

Challenged by fast fashion, prompted by speed to market and buoyed by thoughts of small runs/low inventory levels, reshoring or the return of manufacturing for a company and its brands to its country of origin (COO) has sparked continuing interest in the best strategies for market entry and what it takes to succeed once you are there.

Five Things Apparel Manufacturers Should Consider Before Re-shoring

In presenting entry/success formulas, almost all of the pundits on apparel and textile brands have focused on five business factors which they argue should drive consideration and success for those who are thinking of coming home: best for niche market brands; producing for mass customization categories; pursuing premium price positioning; embracing advanced technologies for operational efficiencies; and targeting millennials and socially conscious consumers.

What's missing from the line-up is the role that brands play and how deeply they anchor the five dynamics listed above.

By "brands" we mean something more profound and pervasive than a name or a logo. The brand, especially in the context of re-shoring, is an emotional connecting rod between companies and consumers.

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In presenting entry/success formulas, almost all of the pundits on apparel and textile brands have focused on five business factors which they argue should drive consideration and success for those who are thinking of coming home: best for niche market brands; producing for mass customization categories; pursuing premium price positioning; embracing advanced technologies for operational efficiencies; and targeting millennials and socially conscious consumers.

What's missing from the line-up is the role that brands play and how deeply they anchor the five dynamics listed above.

By "brands" we mean something more profound and pervasive than a name or a logo. The brand, especially in the context of re-shoring, is an emotional connecting rod between companies and consumers.

Read Full Article

Five Things Apparel Manufacturers Should Consider Before Re-shoring