Executive Briefings

For Breaking News and Consumer Trends: Social Media Is It

When I arrived at the airport at 5:30 yesterday morning, there was a long line of people at Dunkin Donuts and virtually nobody at the Starbucks. It turned out that Starbucks was not selling coffee due to the water-main break in Boston that has made tap water undrinkable without boiling it first. Over at Dunkin Donuts, however, the coffee machines were brewing. I counted at least eight large water jugs behind the counter (like those used in water coolers) that employees were using to fill the coffee machines.   

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When I arrived at the airport at 5:30 yesterday morning, there was a long line of people at Dunkin Donuts and virtually nobody at the Starbucks. It turned out that Starbucks was not selling coffee due to the water-main break in Boston that has made tap water undrinkable without boiling it first. Over at Dunkin Donuts, however, the coffee machines were brewing. I counted at least eight large water jugs behind the counter (like those used in water coolers) that employees were using to fill the coffee machines.   

MORE