Executive Briefings

Forecasting in Times of Change

The three most important challenges to forecasting today are the rapidly shifting marketplace, poor historical data and the dizzying array of technology and software available, says Nada Sanders, professor and Iacocca Chair at Lehigh University, College of Business & Economics. [Run Time (Min.): 9:35]

The three most important challenges to forecasting today are the rapidly shifting marketplace, poor historical data and the dizzying array of technology and software available, says Nada Sanders, professor and Iacocca Chair at Lehigh University, College of Business & Economics. [Run Time (Min.): 9:35]