Executive Briefings

Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

Forrester's latest research "B2B Sales and Marketing Alignment Starts with the Customer" confirms the dysfunctional and damaging gap that still exists between sales and marketing in the vast majority of B2B organisations.

 

Fewer than 1 in 10 of the B2B organisations surveyed claimed to have tight alignment between their sales and marketing functions - and nearly 7 out of 10 evaluated their performance as average or worse.

 

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Forrester's latest research "B2B Sales and Marketing Alignment Starts with the Customer" confirms the dysfunctional and damaging gap that still exists between sales and marketing in the vast majority of B2B organisations.

 

Fewer than 1 in 10 of the B2B organisations surveyed claimed to have tight alignment between their sales and marketing functions - and nearly 7 out of 10 evaluated their performance as average or worse.

 

READ MORE