Executive Briefings

Forty Percent of Retailers Can't Tie Back-Office Technology Into Their Different Channels, Survey Finds

Organizational, operational and technology challenges are hampering retailers' omnichannel efforts; 40 percent of retailers report they are having difficulty integrating back-office technology across all of their channels.

Omnichannel efforts are demanding more of IT, requiring a consolidated, accurate view of real-time inventory across stores and distribution centers, according to a new survey from Accenture and hybris software, an SAP company.

"As customers expect retailers to provide consistent and contextual service across every channel and interaction, retailers need to adopt new technologies that enable this critical transformation to omnichannel customer engagement and service," said Brian Walker, chief strategy officer at hybris. "This is going to be vital to meeting customers' expectations and, frankly, survival for retailers."

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Omnichannel efforts are demanding more of IT, requiring a consolidated, accurate view of real-time inventory across stores and distribution centers, according to a new survey from Accenture and hybris software, an SAP company.

"As customers expect retailers to provide consistent and contextual service across every channel and interaction, retailers need to adopt new technologies that enable this critical transformation to omnichannel customer engagement and service," said Brian Walker, chief strategy officer at hybris. "This is going to be vital to meeting customers' expectations and, frankly, survival for retailers."

Read Full Article