Executive Briefings

Fresh Customer Service: Focusing Intensely on What Stores Need

Challenge: A convenience store chain was experiencing issues with inconsistent and unpredictable deliveries, especially for daily deliveries of fresh items. This resulted in gaps in service for items their customers wanted and a substantial amount of lost sales.

Solution: To address the issue, Exel developed more collaborative relationships with key vendors to ensure store success at the point of sale. The team consolidated preferred providers, established operational controls and designed a platform that featured consistent item availability and reliable delivery windows. These positive changes brought significant improvements in product quality, availability and labor scheduling.

Results: The collaborative approach improved the customer's fill rate by nearly 4 percent, capturing even more sales. The improved efficiency enabled stores to manage their inventory more effectively and was able to supply the fresh products their customers wanted most.

About the Solution Provider: Exel (owned by Deutsche Post DHL, the world's leading logistics group) is the North American leader in supply chain management. Our flexible and scalable e-commerce supply chain distribution solutions, skilled people, and regional coverage help retailers optimize costs and address challenges of e-fulfillment -- extending the flawless brand experience consumers expect.

Web:  www.exel.com

Email:  contactus@exel.com

Phone:  800.272.1052

Solution: To address the issue, Exel developed more collaborative relationships with key vendors to ensure store success at the point of sale. The team consolidated preferred providers, established operational controls and designed a platform that featured consistent item availability and reliable delivery windows. These positive changes brought significant improvements in product quality, availability and labor scheduling.

Results: The collaborative approach improved the customer's fill rate by nearly 4 percent, capturing even more sales. The improved efficiency enabled stores to manage their inventory more effectively and was able to supply the fresh products their customers wanted most.

About the Solution Provider: Exel (owned by Deutsche Post DHL, the world's leading logistics group) is the North American leader in supply chain management. Our flexible and scalable e-commerce supply chain distribution solutions, skilled people, and regional coverage help retailers optimize costs and address challenges of e-fulfillment -- extending the flawless brand experience consumers expect.

Web:  www.exel.com

Email:  contactus@exel.com

Phone:  800.272.1052