Executive Briefings

Fresh-Food Retail-Wholesale Platform Links with Provider of Traceability Solutions

FoodLink, a buying platform that connects fresh food retailers and wholesalers to a network of more than 2,000 supplier companies, will acquire TRUETRAC, a provider of mobile traceability solutions to growers, harvesters, packers and shippers of fresh-packed produce. The combined company will be the food industry's first integrated network for produce traceability that links crop planning, harvesting, packing, order management, shipping, receiving and individual item tracking from the field to the supermarket checkout line.

"Today, produce traceability enters the mainstream," said Eric Peters, CEO of FoodLink. "The combination of FoodLink and TRUETRAC signals the emergence of a standard platform that brings exceptional value to the 'first mile' of food production and lets retailers leverage a single network to manage their fresh food buying processes, supply chain operations and overall food safety and traceability program."

With the acquisition, FoodLink reportedly becomes the first fresh produce industry solution that directly connects the critical "first mile" information in the field such as product harvest date, temperature and lot number with sales order information between supplier companies and retail buyers. The combination, managed across a single integrated network, aligns many different industry functions, systems and participants from the field to the consumer. The integrated solution also accelerates the flow of information from farm to store, and enables retailers and wholesalers to source the safest, highest quality products while reducing waste and inefficiencies across the entire supply chain.

Source: FoodLink

"Today, produce traceability enters the mainstream," said Eric Peters, CEO of FoodLink. "The combination of FoodLink and TRUETRAC signals the emergence of a standard platform that brings exceptional value to the 'first mile' of food production and lets retailers leverage a single network to manage their fresh food buying processes, supply chain operations and overall food safety and traceability program."

With the acquisition, FoodLink reportedly becomes the first fresh produce industry solution that directly connects the critical "first mile" information in the field such as product harvest date, temperature and lot number with sales order information between supplier companies and retail buyers. The combination, managed across a single integrated network, aligns many different industry functions, systems and participants from the field to the consumer. The integrated solution also accelerates the flow of information from farm to store, and enables retailers and wholesalers to source the safest, highest quality products while reducing waste and inefficiencies across the entire supply chain.

Source: FoodLink