Executive Briefings

From Inventory Tracking to Surveillance, RFID Aids Clothing Retailer's Operations

Denimwall Inc. has launched a radio frequency identification solution at the G-Star RAW clothing store that it owns and operates in New York City's Union Square, to do everything from tracking inventory, managing sales transactions and providing electronic article surveillance to letting shoppers view product information on a touchscreen.

The solution is provided by a team of vendors led by RIoT Insight, a new RFID solutions firm that aims to bring all-inclusive RFID systems to small and midsize fashion retailers.

G-Star RAW operates 400 stores worldwide, and Denimwall owns and operates a total of seven G-Star RAW stores on a franchise basis.

Denimwall began offering omnichannel sales for its customers approximately six months ago, according to Craig Leonard, Denimwall's CEO. Tracking inventory became critical, he says, since the company required highly accurate inventory counts to ensure that replenishment kept products available for purchase, both for customers who physically shopped at the stores, and for online shoppers who might purchase goods that would be shipped from those locations.

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The solution is provided by a team of vendors led by RIoT Insight, a new RFID solutions firm that aims to bring all-inclusive RFID systems to small and midsize fashion retailers.

G-Star RAW operates 400 stores worldwide, and Denimwall owns and operates a total of seven G-Star RAW stores on a franchise basis.

Denimwall began offering omnichannel sales for its customers approximately six months ago, according to Craig Leonard, Denimwall's CEO. Tracking inventory became critical, he says, since the company required highly accurate inventory counts to ensure that replenishment kept products available for purchase, both for customers who physically shopped at the stores, and for online shoppers who might purchase goods that would be shipped from those locations.

Read Full Article