Executive Briefings

Getting Personal with Customers Prompts Them to Buy More

Survey results from MyBuys and the e-tailing group reveal customer-centric marketing - the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points - increases buyer readiness, engagement and sales activity.

A record 40 percent of respondents claim they buy more from retailers who comprehensively personalize the shopping experience across channels.

Results revealed that consumers increasingly reward customer-obsessed retailers. Survey results showed buyer "readiness" requires finding the right product at the right place. In addition, personalized promotional emails and personalized online advertising are top vehicles prompting consumers to purchase.

MyBuys and the e-tailing group last surveyed consumers in April 2012, and since then consumer awareness of personalization taking place jumped 25 percent and the impact of personalization on purchases also increased by 21 percent from personalized emails, 11 percent from website recommendations and 8 percent when experienced across channels, according to the press release.

Nearly 60 percent of consumers now indicate that personalized product recommendations make it easier to find the products they are most interested in and provide a valuable service. More than half of consumers state website recommendations and emails personalized based on their past browsing and shopping behavior is "desirable to receive."

Read Full Article

A record 40 percent of respondents claim they buy more from retailers who comprehensively personalize the shopping experience across channels.

Results revealed that consumers increasingly reward customer-obsessed retailers. Survey results showed buyer "readiness" requires finding the right product at the right place. In addition, personalized promotional emails and personalized online advertising are top vehicles prompting consumers to purchase.

MyBuys and the e-tailing group last surveyed consumers in April 2012, and since then consumer awareness of personalization taking place jumped 25 percent and the impact of personalization on purchases also increased by 21 percent from personalized emails, 11 percent from website recommendations and 8 percent when experienced across channels, according to the press release.

Nearly 60 percent of consumers now indicate that personalized product recommendations make it easier to find the products they are most interested in and provide a valuable service. More than half of consumers state website recommendations and emails personalized based on their past browsing and shopping behavior is "desirable to receive."

Read Full Article