Executive Briefings

Getting What You Want When You Want It

Michael Richardson, vice president, wholesale planning, Perry Ellis International, details the importance of planning at every stage if you don't want the retailer or the end user abandoning your brand. [Run Time (Min.): 9:38]

Michael Richardson, vice president, wholesale planning, Perry Ellis International, details the importance of planning at every stage if you don't want the retailer or the end user abandoning your brand. [Run Time (Min.): 9:38]