Executive Briefings

Gladson Joins With 1WorldSync to Support Product Content Management

Gladson has joined with 1Worldsync to market an integrated application to brand owners for product-content management.

Gladson is a provider of syndicated e-content and product information for the consumer packaged goods industry. 1WorldSync is a vendor of global product data management and data-pool applications. The joint offering is intended to help brand owners create and sustain key business processes that deliver product images and information to customers, as well as directly to consumers through retailers, mobile apps and e-commerce websites. The tool combines Gladson's expertise in creating digital content and 1WorldSync's support for business processes that ensure the updating of content as products change, and new products are launched. The offering will help customers to meet the needs of GS1 US working groups, including the GS1 US Foodservice and Data Quality Framework initiatives, the companies said.

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Gladson is a provider of syndicated e-content and product information for the consumer packaged goods industry. 1WorldSync is a vendor of global product data management and data-pool applications. The joint offering is intended to help brand owners create and sustain key business processes that deliver product images and information to customers, as well as directly to consumers through retailers, mobile apps and e-commerce websites. The tool combines Gladson's expertise in creating digital content and 1WorldSync's support for business processes that ensure the updating of content as products change, and new products are launched. The offering will help customers to meet the needs of GS1 US working groups, including the GS1 US Foodservice and Data Quality Framework initiatives, the companies said.

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