Executive Briefings

Going Green Brings Goodwill and Business

Regardless of the type of widget you manufacture, a growing number of employees and customers want to deal with firms who have a low carbon footprint. This objective isn't all warm fuzzies about the environment, but a strategic priority. Manufacturing green is good for business: It helps manufacturers broaden their customer base, supplier network and workforce by attracting engaged partners who prefer to do business with environmentally responsible organizations.

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Regardless of the type of widget you manufacture, a growing number of employees and customers want to deal with firms who have a low carbon footprint. This objective isn't all warm fuzzies about the environment, but a strategic priority. Manufacturing green is good for business: It helps manufacturers broaden their customer base, supplier network and workforce by attracting engaged partners who prefer to do business with environmentally responsible organizations.

Read Full Article