Executive Briefings

Good Luck Getting Your Salesforce to Use Mobile CRM

Many companies and CIOs are struggling to determine exactly how best to mobilize critical applications--such as customer relationship management--that can bring a measurable payback to the company but also limit the disruption to and administrative headaches in their users' lives. "Salespeople don't want to get on their devices for 30 minutes after a sales call," says Christopher Fletcher, a research director who specializes in mobile applications at AMR Research. "Salespeople by nature are independent, autonomous and don't always play by corporate rules. It's sometimes tough to get them to use what seems like administrative functions so that management can have better control."
Source: CIO, http://cio.com

Many companies and CIOs are struggling to determine exactly how best to mobilize critical applications--such as customer relationship management--that can bring a measurable payback to the company but also limit the disruption to and administrative headaches in their users' lives. "Salespeople don't want to get on their devices for 30 minutes after a sales call," says Christopher Fletcher, a research director who specializes in mobile applications at AMR Research. "Salespeople by nature are independent, autonomous and don't always play by corporate rules. It's sometimes tough to get them to use what seems like administrative functions so that management can have better control."
Source: CIO, http://cio.com