Executive Briefings

Google, P&G Team to Learn About Customer Relations

The world's largest consumer products company and the online search leader are working together to learn more about each other and about targeting customers. Procter & Gamble Co. says it has done job swaps with Google Inc., and Google employees have been at P&G's Cincinnati headquarters helping with training. P&G spokeswoman Allison Yang says the company wants to reach more consumers who are increasingly online. "This is all about learning," she says. "It's about putting consumers in connection with our products in the right spots."
Source: CRM Daily

The world's largest consumer products company and the online search leader are working together to learn more about each other and about targeting customers. Procter & Gamble Co. says it has done job swaps with Google Inc., and Google employees have been at P&G's Cincinnati headquarters helping with training. P&G spokeswoman Allison Yang says the company wants to reach more consumers who are increasingly online. "This is all about learning," she says. "It's about putting consumers in connection with our products in the right spots."
Source: CRM Daily