Executive Briefings

Google Tests Same-Day Delivery Service in San Francisco Area

Given Google's central role in driving e-commerce traffic through its huge user base, its move into real-world commerce could be a major game changer. An online shopping service that provides same-day delivery of food and other products - that's the basic idea behind a new service now being tested by the company.

The service, called Google Shopping Express, is being tested among a small group of consumers in the San Francisco Bay area. Google has declined to say how many customers are involved in the trial or what the membership pricing might be. If the test is successful, the company plans to roll out the service to other markets.

The pilot program provides a free, six-month membership for unlimited same-day delivery. Members browse local stores online in the Google service, select a window of time for delivery, and then receive their purchases. Prices for products are the same as in the store. Participating stores include Target, Walgreens, Staples, American Eagle, Toys 'R' Us/Babies 'R' Us, Office Depot, Bay area stores Blue Bottle Coffee and Raley's Nob Hill Foods, and Palo Alto Toy & Sport.

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The service, called Google Shopping Express, is being tested among a small group of consumers in the San Francisco Bay area. Google has declined to say how many customers are involved in the trial or what the membership pricing might be. If the test is successful, the company plans to roll out the service to other markets.

The pilot program provides a free, six-month membership for unlimited same-day delivery. Members browse local stores online in the Google service, select a window of time for delivery, and then receive their purchases. Prices for products are the same as in the store. Participating stores include Target, Walgreens, Staples, American Eagle, Toys 'R' Us/Babies 'R' Us, Office Depot, Bay area stores Blue Bottle Coffee and Raley's Nob Hill Foods, and Palo Alto Toy & Sport.

Read Full Article