Executive Briefings

Grocery Cooperative Mines Sales Data to Drive Growth

Unified Grocers is "bullish" about mining sales data from its members to help it drive the top line, according to Sue Klug, executive vice president and chief marketing officer.

Grocery Cooperative Mines Sales Data to Drive Growth

Speaking during a session at the annual convention of the Western Association of Food Chains in Palm Desert, Calif., Klug said the Los Angeles-based member-owned cooperative has begun collecting scan data and focusing on analytics for more than 800 of its member stores, and we'll use that information to help members drive top-line sales and also use the data internally to help make better decisions based on consumer demand rather than just warehouse movement.

"After that we'll begin interacting with CPG companies, but we will do that cautiously. Some independents are very protective about their movement information, but we have strong firewalls in place to make sure no one who shouldn't have access has access to the data."

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Speaking during a session at the annual convention of the Western Association of Food Chains in Palm Desert, Calif., Klug said the Los Angeles-based member-owned cooperative has begun collecting scan data and focusing on analytics for more than 800 of its member stores, and we'll use that information to help members drive top-line sales and also use the data internally to help make better decisions based on consumer demand rather than just warehouse movement.

"After that we'll begin interacting with CPG companies, but we will do that cautiously. Some independents are very protective about their movement information, but we have strong firewalls in place to make sure no one who shouldn't have access has access to the data."

Read Full Article

Grocery Cooperative Mines Sales Data to Drive Growth