Executive Briefings

Harley-Davidson Taps Penske to Manage Its Logistics Needs in Brazil

Iconic motorcycle manufacturer Harley-Davidson has selected Penske Logistics to manage its logistics processes in Brazil.

In the 2,350-square-meter warehouse in Cajamar, exclusive to Harley-Davidson´s operation, a team of Penske Logistics associates ensure shipment of about 13,500 SKUs for 11 Harley-Davidson distributors and resellers across the country. The monthly average movement inbound and outbound is around 40,500 pieces.

Penske Logistics developed a customized methodology of work and new roles inside the distribution center to meet the client´s deadlines, demands and distribution flows. This work includes receiving, separating and distributing pieces, merchandising material, accessories, and clothing.

Harley-Davidson expects motorcycle sales, outside the U.S. to exceed in 40 percent in its 2014 production. To reach this target, markets such as Brazil are considered strategic for the company.

"We really care about our post-sale activities. To ensure the efficiency in this process, we can now count on a logistics partner, who is able to manage the entire distribution effectively as Penske Logistics," said Longino Morawski, commercial director manager for Harley-Davidson Brazil.

Source: Penske Logistics

 

In the 2,350-square-meter warehouse in Cajamar, exclusive to Harley-Davidson´s operation, a team of Penske Logistics associates ensure shipment of about 13,500 SKUs for 11 Harley-Davidson distributors and resellers across the country. The monthly average movement inbound and outbound is around 40,500 pieces.

Penske Logistics developed a customized methodology of work and new roles inside the distribution center to meet the client´s deadlines, demands and distribution flows. This work includes receiving, separating and distributing pieces, merchandising material, accessories, and clothing.

Harley-Davidson expects motorcycle sales, outside the U.S. to exceed in 40 percent in its 2014 production. To reach this target, markets such as Brazil are considered strategic for the company.

"We really care about our post-sale activities. To ensure the efficiency in this process, we can now count on a logistics partner, who is able to manage the entire distribution effectively as Penske Logistics," said Longino Morawski, commercial director manager for Harley-Davidson Brazil.

Source: Penske Logistics