Executive Briefings

How Are You Managing Your Marketing Supply Chain?

It's an aspect of business that doesn't always get full attention from management, says Mike Perez, vice president of marketing and business development with NVISION. But the marketing supply chain offers lots of opportunities for cost savings and improved efficiencies. [Run Time (Min:) 6:34]

It's an aspect of business that doesn't always get full attention from management, says Mike Perez, vice president of marketing and business development with NVISION. But the marketing supply chain offers lots of opportunities for cost savings and improved efficiencies. [Run Time (Min:) 6:34]