Executive Briefings

How Coca-Cola's Store Delivery Operations Benefit from Route Optimization

When Coca-Cola Refreshments decided to centralize dispatch and route planning for its direct-to-store delivery fleet of 10,000-plus trucks, it went through a rigorous selection process and pilot program before selecting Ortec as its technology partner. Mike Jacks, senior manager of logistics for Coca-Cola Refreshments, explains how Ortec's solultions have improved operations and enhanced service to some six million Coca-Cola customers. [Run Time (Min.): 8:57]

When Coca-Cola Refreshments decided to centralize dispatch and route planning for its direct-to-store delivery fleet of 10,000-plus trucks, it went through a rigorous selection process and pilot program before selecting Ortec as its technology partner. Mike Jacks, senior manager of logistics for Coca-Cola Refreshments, explains how Ortec's solultions have improved operations and enhanced service to some six million Coca-Cola customers. [Run Time (Min.): 8:57]