Executive Briefings

How Demand Sensing Is Changing the Role of the Forecaster

Rick Davis, vice president of business planning with Kellogg USA, makes the case for applying sophisticated demand-sensing capabilities to the planning and forecasting process. [Run Time (Min.): 11:14]

Rick Davis, vice president of business planning with Kellogg USA, makes the case for applying sophisticated demand-sensing capabilities to the planning and forecasting process. [Run Time (Min.): 11:14]