Executive Briefings

How Good Demand Planning Can Improve Revenue Management

Michael Kerman, director of industry development with Revitas, says there's a direct link between revenue management and demand planning. He outlines the many complexities that planners face today. [Run Time (Min.): 10:01]

Michael Kerman, director of industry development with Revitas, says there's a direct link between revenue management and demand planning. He outlines the many complexities that planners face today. [Run Time (Min.): 10:01]