Executive Briefings

How Marketing Will Change In 2013: The Strategic Forecast

Part two of a two-part series: Brand strategists weigh in on the social, cultural, and media factors that will change marketing this year and beyond

In Part One of our 2013 marketing forecast, we asked a number of high-level creative types for their educated predictions on how their jobs and the marketing landscape would change in 2013.

Now, we're passing the mic to the strategists. These are the people who are said to represent the consumer in the marketing process--they're the masters of research, the experts in media and culture that are responsible for generating brand insights and opportunities. As they're steeped in knowledge of consumer behavior, we wanted to add their big-picture perspective to our look at what the near future of advertising may hold.

We asked them what were the big shifts in consumer and media trends that would impact marketing and the wider cultural trends feeding these changes. They've got a lot on their minds, apparently, so settle in for a long and enlightening read.

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Part two of a two-part series: Brand strategists weigh in on the social, cultural, and media factors that will change marketing this year and beyond

In Part One of our 2013 marketing forecast, we asked a number of high-level creative types for their educated predictions on how their jobs and the marketing landscape would change in 2013.

Now, we're passing the mic to the strategists. These are the people who are said to represent the consumer in the marketing process--they're the masters of research, the experts in media and culture that are responsible for generating brand insights and opportunities. As they're steeped in knowledge of consumer behavior, we wanted to add their big-picture perspective to our look at what the near future of advertising may hold.

We asked them what were the big shifts in consumer and media trends that would impact marketing and the wider cultural trends feeding these changes. They've got a lot on their minds, apparently, so settle in for a long and enlightening read.

READ MORE