Executive Briefings

How Now, Business Intelligence Cow

Who knew organic farming could be so technology driven? You picture the free range and synthetic-hormone-free cows and chickens. But who would have thought data integration and reporting would be so vital to keeping the whole operation humming? In fact, Organic Valley, the largest organic dairy coop in the United States, has been thriving, with sales growing more than 600 percent over the last eight years to reach $530m in 2008. In an industry in which slim, two-percent margins are common, business intelligence has been the key to keeping the 1,400-member coop profitable.

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Who knew organic farming could be so technology driven? You picture the free range and synthetic-hormone-free cows and chickens. But who would have thought data integration and reporting would be so vital to keeping the whole operation humming? In fact, Organic Valley, the largest organic dairy coop in the United States, has been thriving, with sales growing more than 600 percent over the last eight years to reach $530m in 2008. In an industry in which slim, two-percent margins are common, business intelligence has been the key to keeping the 1,400-member coop profitable.

Read Full Article