Executive Briefings

How Predictive Commerce Helped Costa Express Cope With Growth

"Predictive commerce" is a new concept that links customer demand data, planning and the execution of transportation. Pat Smith, general manager of ToolsGroup, tells how it was implemented at Costa Express, the U.K.'s fastest-growing coffee shop chain. [Run Time (Min.): 12:03]

"Predictive commerce" is a new concept that links customer demand data, planning and the execution of transportation. Pat Smith, general manager of ToolsGroup, tells how it was implemented at Costa Express, the U.K.'s fastest-growing coffee shop chain. [Run Time (Min.): 12:03]