Executive Briefings

How Risky Is Updating Digital Signage with Apps?

Is updating your digital signage with a mobile device really such a good idea? That's the question raised by the recent announcement that Swedish retail giant ICA will begin using mobile apps next month for making changes to its in-store signs.

The advantage seems pretty obvious: Using an app on a phone or tablet means a store manager or associate can see what changes look like as they're made, avoiding embarrassing differences between what appears on a PC's screen and the display. The equally obvious downside: You're trusting your public face to the security of a smartphone. That's a target for pranksters and vandals whose idea of a good time is putting their own message up for your customers to see. The problem is the undercooked state of mobile security.

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Keywords: retail supply chain, supply chain risk management, value chain IT, RFID, digital display signs in retail industry

The advantage seems pretty obvious: Using an app on a phone or tablet means a store manager or associate can see what changes look like as they're made, avoiding embarrassing differences between what appears on a PC's screen and the display. The equally obvious downside: You're trusting your public face to the security of a smartphone. That's a target for pranksters and vandals whose idea of a good time is putting their own message up for your customers to see. The problem is the undercooked state of mobile security.

Read Full Article


Keywords: retail supply chain, supply chain risk management, value chain IT, RFID, digital display signs in retail industry