Executive Briefings

How to Handle a Social Media Crisis

Social media can make or break a company today. They can't be ignored as a crucial element in building and maintaining brand image, says Larry Monaghan, senior vice president of supply chain with Haier America. [Run Time (Min.): 8:41]

Social media can make or break a company today. They can't be ignored as a crucial element in building and maintaining brand image, says Larry Monaghan, senior vice president of supply chain with Haier America. [Run Time (Min.): 8:41]