Executive Briefings

How to Make B2B Sales Prospecting Suck Less

The B2C world has figured out how consumers behave, and adopting that methodology would make B2B selling more effective, says Gary Brooks, chief marketing officer at Cortera. [Run Time (Min.): 11:06]

The B2C world has figured out how consumers behave, and adopting that methodology would make B2B selling more effective, says Gary Brooks, chief marketing officer at Cortera. [Run Time (Min.): 11:06]