Executive Briefings

How to Stop Getting It Wrong: New Developments in Supply and Demand Planning

Demand planners are coping with the growing complexity of consumer-goods supply chains. Most of all, they have to do a better job of getting the numbers right, says Robert F. Byrne, chief executive officer of Terra Technology. [Run Time (Min.): 9:24]

Demand planners are coping with the growing complexity of consumer-goods supply chains. Most of all, they have to do a better job of getting the numbers right, says Robert F. Byrne, chief executive officer of Terra Technology. [Run Time (Min.): 9:24]