Executive Briefings

If Collaboration Is So Essential to Success, Why Aren't More Companies Practicing It?

By now, most people know that collaboration is key to success in any line of business. This holds true in the private label industry where retailers, manufacturers and suppliers are constantly competing with premier brand names. In fact, in a recent Nielsen report, "The State of Private Label Around the World," a Nielsen consultant says that a collaborative mindset is essential to compete in the private label space.

Trace One recently surveyed global private label executives across a variety of industries to determine how they collaborate and the impact it has on their business. Participants were asked about the tools they use to communicate and share information, as well as how collaboration and transparency impacts respondents’ businesses and what they consider to be major collaboration challenges in today’s private label industry.

According to the survey, though participants can see and feel the value of collaboration, they are still challenged in their ability to communicate effectively and in real-time by using PLM software designed to do so. In fact, an astounding number of people said they cannot identify or collaborate with their direct supplier network. About one in four respondents rated their collaboration as “fair” or “poor,” and 43 percent of respondents say they still use offline tools such as spreadsheets and the telephone as their primary form of communication. Offline tools often impede collaboration efforts because they cannot be updated in real time across the supply chain and in various regions, and paperwork is easily misplaced and often difficult to share.

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Trace One recently surveyed global private label executives across a variety of industries to determine how they collaborate and the impact it has on their business. Participants were asked about the tools they use to communicate and share information, as well as how collaboration and transparency impacts respondents’ businesses and what they consider to be major collaboration challenges in today’s private label industry.

According to the survey, though participants can see and feel the value of collaboration, they are still challenged in their ability to communicate effectively and in real-time by using PLM software designed to do so. In fact, an astounding number of people said they cannot identify or collaborate with their direct supplier network. About one in four respondents rated their collaboration as “fair” or “poor,” and 43 percent of respondents say they still use offline tools such as spreadsheets and the telephone as their primary form of communication. Offline tools often impede collaboration efforts because they cannot be updated in real time across the supply chain and in various regions, and paperwork is easily misplaced and often difficult to share.

Read Full Article