Executive Briefings

IKEA Is Green. Very Green.

You probably know IKEA as a seller of affordable, stylish furniture that comes in "flat packs"--with more than a little assembly required.
To keep prices down, IKEA asks customers to put together their own desks, chairs and bookshelves. But the flat packs also serve another purpose: They lighten IKEA's environmental footprint. A delivery truck filled with flat-packed chairs can carry the equivalent of six trucks of fully assembled chairs. "We must stop transporting air," says Anders Dalhvig, IKEA's president and CEO. So the next time you struggle to get an IKEA bookshelf to stand straight, you can take solace in knowing that you are doing the planet a favor.
Today, however, IKEA's commitment to the environment goes well beyond flat packs.
Source: Fortune

You probably know IKEA as a seller of affordable, stylish furniture that comes in "flat packs"--with more than a little assembly required.
To keep prices down, IKEA asks customers to put together their own desks, chairs and bookshelves. But the flat packs also serve another purpose: They lighten IKEA's environmental footprint. A delivery truck filled with flat-packed chairs can carry the equivalent of six trucks of fully assembled chairs. "We must stop transporting air," says Anders Dalhvig, IKEA's president and CEO. So the next time you struggle to get an IKEA bookshelf to stand straight, you can take solace in knowing that you are doing the planet a favor.
Today, however, IKEA's commitment to the environment goes well beyond flat packs.
Source: Fortune