Executive Briefings

Importance of Demand Management Grows as Sources of Data Multiply

Demand management as a pursuit, a skill, a function and a set of technologies has grown considerably in importance due to new ways to reach customers and new ways to analyze data about them. Intense competition for product companies and retailers and the squeeze on margins challenge companies to get a lot better at planning.

The web, mobile, sensing and location-based services have provided more sources of data. Analytics and the constant refinement of planning techniques have provided more fine-tuning abilities and made our forecasts more accurate.

Companies need to pursue the skill sets and capabilities in demand management that allow for improved customer service, protection of margins, management of the extended supply chain, and precision in product offerings"”right product, right price, right time, right place.

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Keywords: supply chain management, supply chain management IT, forecast accuracy, demand volatility, demand variability, supply chain solutions

The web, mobile, sensing and location-based services have provided more sources of data. Analytics and the constant refinement of planning techniques have provided more fine-tuning abilities and made our forecasts more accurate.

Companies need to pursue the skill sets and capabilities in demand management that allow for improved customer service, protection of margins, management of the extended supply chain, and precision in product offerings"”right product, right price, right time, right place.

Read Full Article


Keywords: supply chain management, supply chain management IT, forecast accuracy, demand volatility, demand variability, supply chain solutions