Executive Briefings

In Advance of Earnings Calls, Apparel Brands Face the 'Trump Question'

What to say? As corporate chieftains prepare for a round of no doubt excruciatingly painful fourth-quarter conference calls with Wall Street, they find themselves on unusually uncertain ground.

Technology is changing everything. Amazon is in ascent. Brick-and-mortar stores are closing. Millennials are not warming to established bands. And, now, there’s “the Trump Question.”

President Trump is just starting to follow through on his promises to change almost everything, from the corporate tax rate to rules that govern international trade and help set the cost of making goods.

Fashion was already in the midst of overlapping and seismic changes that are only speeding up with poor holiday sales and more store closures.

But the Trump phenomenon is a topic for fresh conversation; a rolling wave of policy and stylistic changes at the very top of the federal government that is unpredictable, fast-moving and dramatic — for better or worse. There is a sense that whatever the business landscape is one day, it could change markedly with an overnight tweet from the White House.

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Technology is changing everything. Amazon is in ascent. Brick-and-mortar stores are closing. Millennials are not warming to established bands. And, now, there’s “the Trump Question.”

President Trump is just starting to follow through on his promises to change almost everything, from the corporate tax rate to rules that govern international trade and help set the cost of making goods.

Fashion was already in the midst of overlapping and seismic changes that are only speeding up with poor holiday sales and more store closures.

But the Trump phenomenon is a topic for fresh conversation; a rolling wave of policy and stylistic changes at the very top of the federal government that is unpredictable, fast-moving and dramatic — for better or worse. There is a sense that whatever the business landscape is one day, it could change markedly with an overnight tweet from the White House.

Read Full Article