Executive Briefings

In Appliances, Customers Know What They Want

Forget that old white washing machine and dryer. Buyers of major appliances today want quality, aesthetics and value - and branded manufacturers had better be ready to deliver, says Brian Hancock, vice president of supply chain with Whirlpool. [Run Time (Min): 10:46]


Forget that old white washing machine and dryer. Buyers of major appliances today want quality, aesthetics and value - and branded manufacturers had better be ready to deliver, says Brian Hancock, vice president of supply chain with Whirlpool. [Run Time (Min): 10:46]