Executive Briefings

In the Beginning ... Was Product Lifecycle Management

Concentrating on the product development aspect of PLM, Marisa Brown, senior program manager at APQC, looks at the drivers, metrics and business processes necessary for a successful outcome. While not discounting efforts to capitalize on trends, she says that organizations are better served by a long-range vision for research and development. A structured new-product process leads to success, but only if a governance process also is in place. [Run Time (Min): 16:10]

Concentrating on the product development aspect of PLM, Marisa Brown, senior program manager at APQC, looks at the drivers, metrics and business processes necessary for a successful outcome. While not discounting efforts to capitalize on trends, she says that organizations are better served by a long-range vision for research and development. A structured new-product process leads to success, but only if a governance process also is in place. [Run Time (Min): 16:10]