Executive Briefings

India's BPO Industry Needs to Retool to Attract the Right Talent

India's business-process-outsourcing companies have a problem. The $50bn industry has enjoyed phenomenal growth: The top 20 BPO companies' employee base grew 12 percent in 2011, according to Dataquest, and the domestic market is expanding. Yet BPO companies are struggling to attract the right talent.

Not long ago, a BPO job was considered prestigious and financially beneficial, but lately potential candidates have opted for jobs in more traditional sectors such as banking, retail and manufacturing. One of the critical issues facing business leaders today is the people perception that BPO jobs are unattractive. Rebranding could help change this view, but leaders can only achieve a true shift in people's perceptions of BPO jobs when professionals in the industry view them as an attractive career option. When BPO employees feel loyalty to their companies and advocate for them, they provide excellent images of the industry to the outside world.

However, a study based on Gallup data indicates that BPO companies are unlikely to change people's perspectives of them while the industry continues on its current path.

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Keywords: supply chain management, supply chain jobs, supply chain services, outsourcing business processes

Not long ago, a BPO job was considered prestigious and financially beneficial, but lately potential candidates have opted for jobs in more traditional sectors such as banking, retail and manufacturing. One of the critical issues facing business leaders today is the people perception that BPO jobs are unattractive. Rebranding could help change this view, but leaders can only achieve a true shift in people's perceptions of BPO jobs when professionals in the industry view them as an attractive career option. When BPO employees feel loyalty to their companies and advocate for them, they provide excellent images of the industry to the outside world.

However, a study based on Gallup data indicates that BPO companies are unlikely to change people's perspectives of them while the industry continues on its current path.

Read Full Article


Keywords: supply chain management, supply chain jobs, supply chain services, outsourcing business processes