Executive Briefings

Innovating Toward Sustainability. It Shouldn't Be That Difficult to Understand.

A recent press release from Dassault Systèmes about its newly signed strategic relationship with BMW in the area of sustainable innovation caught my attention and made me think of its meaning. As usual, I went to Wikipedia but found that this term didn't exist. The closest term I could find was eco-innovation,  which is related to sustainable innovation but not the same in my opinion. So here's my own definition: sustainable innovation refers to the methodology and practices that lead to the increased capacity to endure within the environmental, societal, and economic surroundings that an organization operates through optimized and valuable changes that...okay, okay, I have to stop here since confusing you is not my objective. Let me simplify it: sustainable innovation means: 1) innovating toward sustainability; and 2) sustainable process for innovation. If this is still not clear, bear with me. I'll provide a little more explanation.

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A recent press release from Dassault Systèmes about its newly signed strategic relationship with BMW in the area of sustainable innovation caught my attention and made me think of its meaning. As usual, I went to Wikipedia but found that this term didn't exist. The closest term I could find was eco-innovation,  which is related to sustainable innovation but not the same in my opinion. So here's my own definition: sustainable innovation refers to the methodology and practices that lead to the increased capacity to endure within the environmental, societal, and economic surroundings that an organization operates through optimized and valuable changes that...okay, okay, I have to stop here since confusing you is not my objective. Let me simplify it: sustainable innovation means: 1) innovating toward sustainability; and 2) sustainable process for innovation. If this is still not clear, bear with me. I'll provide a little more explanation.

Read Full Article