Executive Briefings

Integrated Demand Planning at Callaway Golf

Callaway Golf Co. relies on integrated demand planning to service a market that ranges from large and small retailers to buyers who have clubs customized to meet their unique requirements. Derek Hillier, director of strategic sales initiatives for the Americas region, explans how it's all done. [Run Time (Min.): 11:17]



Callaway Golf Co. relies on integrated demand planning to service a market that ranges from large and small retailers to buyers who have clubs customized to meet their unique requirements. Derek Hillier, director of strategic sales initiatives for the Americas region, explans how it's all done. [Run Time (Min.): 11:17]