Executive Briefings

Integrated Demand Planning in the Middle Eastern Retail Market

Rizwan Asim, head of procurement and supply chain with SSC Al-Suwaidi Holding Co., discusses how integrated demand planning is helping Middle Eastern retailers to cope with a market boom. [Run Time (Min.): 11:47]

Rizwan Asim, head of procurement and supply chain with SSC Al-Suwaidi Holding Co., discusses how integrated demand planning is helping Middle Eastern retailers to cope with a market boom. [Run Time (Min.): 11:47]