Executive Briefings

Is Google's U.S.-Made Tablet the Beginning of a New Manufacturing Trend?

Etched into the base of Google's new wireless home media player is its most intriguing feature. On the underside of the Nexus Q is a simple inscription: "Designed and Manufactured in the U.S.A."

Google is not saying a lot about its domestic manufacturing, declining even to disclose publicly where the factory is in Silicon Valley. It also is not saying much about the source of many of its parts in the United States.

But the project will be closely watched by other electronics companies. It has become accepted wisdom that consumer electronics products can no longer be made in the United States.

Since the 1990s, one American company after another, including Hewlett-Packard, Dell and Apple, has become a design and marketing shell, with production shifted to contract manufacturers in Shenzhen and elsewhere in China.

Now that trend may be showing early signs of reversing.

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Google is not saying a lot about its domestic manufacturing, declining even to disclose publicly where the factory is in Silicon Valley. It also is not saying much about the source of many of its parts in the United States.

But the project will be closely watched by other electronics companies. It has become accepted wisdom that consumer electronics products can no longer be made in the United States.

Since the 1990s, one American company after another, including Hewlett-Packard, Dell and Apple, has become a design and marketing shell, with production shifted to contract manufacturers in Shenzhen and elsewhere in China.

Now that trend may be showing early signs of reversing.

Read Full Article