Executive Briefings

Is POS Information Being Utilized to Full Advantage?

The payment point in a retail environment is an under-utilized opportunity to up-sell and cross-sell. It says that both retailers and brands could benefit from considering ways to capitalize upon this crucial step in the consumer journey, as apart from driving sales, it is an excellent moment to increase customer loyalty.

Major retailers have already been maximizing sales and executing targeted campaigns as a result of their loyalty schemes. However, the latest innovations in retail technology now offer even more opportunities for retailers and brands.

Kirill Gorynya, CEO of Synqera explains: "Retail technology is constantly evolving and has grown significantly in popularity among retailers - but the latest developments aren't being used to their full potential. The latest devices act as the ideal vehicles to facilitate a multitude of functions, including up-selling with bespoke offers, cross-selling similar products or those of associated partner retailers, and enhancing a customer loyalty program. Also, they present additional advertising channels for brands and provide payment innovations such as contactless payment. All of these functions can now be achieved on one platform - it's an exciting world out there!"

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Keywords supply chain management IT, value chain IT, supply chain solutions, retail supply chain, POS data

Major retailers have already been maximizing sales and executing targeted campaigns as a result of their loyalty schemes. However, the latest innovations in retail technology now offer even more opportunities for retailers and brands.

Kirill Gorynya, CEO of Synqera explains: "Retail technology is constantly evolving and has grown significantly in popularity among retailers - but the latest developments aren't being used to their full potential. The latest devices act as the ideal vehicles to facilitate a multitude of functions, including up-selling with bespoke offers, cross-selling similar products or those of associated partner retailers, and enhancing a customer loyalty program. Also, they present additional advertising channels for brands and provide payment innovations such as contactless payment. All of these functions can now be achieved on one platform - it's an exciting world out there!"

Read Full Article


Keywords supply chain management IT, value chain IT, supply chain solutions, retail supply chain, POS data