Is Trucking Ready for Reality-based Pricing?
By: Craig Fiander, Vice President, Marketing, ALK
03.11.2010
For years many motor carrier rates have been calculated using standard mileage guides, such as those provided by ALK Technologies and other companies. These map-based miles often are not equal to actual mileage driven due to a variety of factors, including the fact that some routes are prohibited to certain types of freight or equipment. Today's technology can support reality-based mileage calculations, but is the marketplace ready for such a shift? Craig Fiander, vice president of marketing at ALK, discusses the issue. [Run Time (Min:) 11:13]
For years many motor carrier rates have been calculated using standard mileage guides, such as those provided by ALK Technologies and other companies. These map-based miles often are not equal to actual mileage driven due to a variety of factors, including the fact that some routes are prohibited to certain types of freight or equipment. Today's technology can support reality-based mileage calculations, but is the marketplace ready for such a shift? Craig Fiander, vice president of marketing at ALK, discusses the issue. [Run Time (Min:) 11:13]
