Executive Briefings

Is Your Company Ready for CRM? Maybe Not.

Your sales people need to do the things that work, and they need to repeat them. If something is demonstrably effective in closing a sale, then it should be discovered and shared - and, even if there's just one sales person, it should be identified and utilized. If your selling process has become complex enough that these processes are no longer easily identified, it's time to look at CRM.

There's a lot of opportunity for CRM vendors seeking to reach small businesses. While there are 15 million seats of CRM in action today, there are a lot more than 15 million customer-facing workers out there, and the vast majority of them are in small businesses.

That's a big opportunity for CRM vendors - but what does it mean for potential CRM users? Should small and mid-sized businesses immediately take to the internet and buy an application straight away. Not necessarily.

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Keywords: supply chain systems, supply chain management IT, value chain IT, supply chain solutions, customer-facing solutions

There's a lot of opportunity for CRM vendors seeking to reach small businesses. While there are 15 million seats of CRM in action today, there are a lot more than 15 million customer-facing workers out there, and the vast majority of them are in small businesses.

That's a big opportunity for CRM vendors - but what does it mean for potential CRM users? Should small and mid-sized businesses immediately take to the internet and buy an application straight away. Not necessarily.

Read Full Article


Keywords: supply chain systems, supply chain management IT, value chain IT, supply chain solutions, customer-facing solutions