Executive Briefings

Kroger Plans to Expand Its Online Grocery Option

Kroger is set to offer a click-and-collection option at 10 Michigan stores by the end of 2016. ClickList, the brand's e-grocery service with curbside pickup, launched at one store in December and expanded to a second store this week.

Kroger Plans to Expand Its Online Grocery Option

"Early feedback has been absolutely extraordinary," said Ken McClure, Michigan consumer communications manager for Kroger.

Kroger first began testing online ordering in select stores in November 2014.

The chain also announced it will begin offering ClickList in the Richmond, Virginia, market area as early as March, reported Richmond Metro.

Other grocery competitors offering curbside pickup include Meijer, which plans to roll out the option to all 222 of its stores. Walmart began testing e-grocery options in 2015, adding it to 10 markets. For the big-box retailer, test sites reveal shoppers who use a combination of curbside pickup and in-store shopping spend more annually.

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"Early feedback has been absolutely extraordinary," said Ken McClure, Michigan consumer communications manager for Kroger.

Kroger first began testing online ordering in select stores in November 2014.

The chain also announced it will begin offering ClickList in the Richmond, Virginia, market area as early as March, reported Richmond Metro.

Other grocery competitors offering curbside pickup include Meijer, which plans to roll out the option to all 222 of its stores. Walmart began testing e-grocery options in 2015, adding it to 10 markets. For the big-box retailer, test sites reveal shoppers who use a combination of curbside pickup and in-store shopping spend more annually.

Read Full Article

Kroger Plans to Expand Its Online Grocery Option