Executive Briefings

Lean and Green: More than a Catch Phrase

'Lean and green' is a catchy way to describe initiatives that reduce both costs and greenhouse gases, but Stephen Dean, senior vice president of sales and marketing at Ryder System, sees it as something more. Proven lean processes like value stream mapping can be broadened to incorporate green metrics, he says, enabling companies to establish and hit measurable goals. [Run Time (Min): 10:48]

'Lean and green' is a catchy way to describe initiatives that reduce both costs and greenhouse gases, but Stephen Dean, senior vice president of sales and marketing at Ryder System, sees it as something more. Proven lean processes like value stream mapping can be broadened to incorporate green metrics, he says, enabling companies to establish and hit measurable goals. [Run Time (Min): 10:48]