Executive Briefings

Leveraging Postponements for Profit

StarTrak Information Technologies provides monitoring equipment for containers and trailers. William T. Walker, director of supply management, explains that this business has a long sales cycle, but customers want quick delivery once a contract is signed. To meet this challenge StarTrak uses postponement strategies. Walker gives the details and explains how StarTrak's supply chain has benefited. [Run Time (Min.): 7:44]

StarTrak Information Technologies provides monitoring equipment for containers and trailers. William T. Walker, director of supply management, explains that this business has a long sales cycle, but customers want quick delivery once a contract is signed. To meet this challenge StarTrak uses postponement strategies. Walker gives the details and explains how StarTrak's supply chain has benefited. [Run Time (Min.): 7:44]