Executive Briefings

Majority Use Mobile to Compare Competitors' Prices While In Store

Mobile is driving the shopping experience both in stores and online. Roughly 73 percent of all online buyers are using a mobile device to shop online, and 21 percent are using mobile devices to help them shop in stores, according to Bizrate Insights, a division of Connexity.

Majority Use Mobile to Compare Competitors' Prices While In Store

While retailers are adding mobile features to help streamline shopping by offering product reviews, additional inventory and even product locators and mapping services, price is still the biggest reason for shoppers to use a mobile device.

Close to 63 percent of shoppers use mobile to shop the competition while in a store, and 58 percent are comparing prices and coupons available at their present location to that same retailer's online prices and deals.

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While retailers are adding mobile features to help streamline shopping by offering product reviews, additional inventory and even product locators and mapping services, price is still the biggest reason for shoppers to use a mobile device.

Close to 63 percent of shoppers use mobile to shop the competition while in a store, and 58 percent are comparing prices and coupons available at their present location to that same retailer's online prices and deals.

Read Full Article

Majority Use Mobile to Compare Competitors' Prices While In Store