Executive Briefings

Make Buying Experience 'Feel Local' to Succeed at Global E-commerce

Cross-border e-commerce is expected to exceed 3 billion consumers and $300bn by 2018, but to seize this opportunity, retailers must formulate strategies that meet the needs of global shoppers.

Make Buying Experience 'Feel Local' to Succeed at Global E-commerce

The key to success in cross-border e-commerce is to make the experience feel local to customers, said Rick Barbari, group vice president of Digital River World Payments.

"No matter how successful you are at home, enabling global customers to buy products and services requires more than simply reproducing your domestic shopping site in another country's domain," Barbari said. "It means making your customers feel at home, wherever they are, with a retail experience that's familiar, accessible and convenient in an online shopping environment."

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The key to success in cross-border e-commerce is to make the experience feel local to customers, said Rick Barbari, group vice president of Digital River World Payments.

"No matter how successful you are at home, enabling global customers to buy products and services requires more than simply reproducing your domestic shopping site in another country's domain," Barbari said. "It means making your customers feel at home, wherever they are, with a retail experience that's familiar, accessible and convenient in an online shopping environment."

Read Full Article

Make Buying Experience 'Feel Local' to Succeed at Global E-commerce