Executive Briefings

Maker of High-value Baseball Bats Uses RFID to Ensure Products Get to Intended Retaile

Sporting goods company DeMarini Sports is employing radio frequency identification technology to track its baseball and softball bats, thereby ensuring the integrity of the supply chain for its high-value products.

An ultrahigh-frequency RFID solution provided by Entrigal Systems makes it possible for the firm to automatically create a record of each bat's shipment to a specific retailer, so that if the bat turns up listed elsewhere - for instance, for sale on eBay - the company can identify the original retailer to which that item was shipped.

DeMarini sells fastpitch and slowpitch baseball equipment and apparel, including its aluminum and composite bats that typically cost $200 to $500 apiece. The company assembles the bats at its facility in Hillsboro, Ore., and ships approximately 3,000 of them daily to retailers worldwide. The retailers then sell the bats at prices set by DeMarini. At times, however, the bats turn up on eBay or other websites at lower prices.

Read Full Article

An ultrahigh-frequency RFID solution provided by Entrigal Systems makes it possible for the firm to automatically create a record of each bat's shipment to a specific retailer, so that if the bat turns up listed elsewhere - for instance, for sale on eBay - the company can identify the original retailer to which that item was shipped.

DeMarini sells fastpitch and slowpitch baseball equipment and apparel, including its aluminum and composite bats that typically cost $200 to $500 apiece. The company assembles the bats at its facility in Hillsboro, Ore., and ships approximately 3,000 of them daily to retailers worldwide. The retailers then sell the bats at prices set by DeMarini. At times, however, the bats turn up on eBay or other websites at lower prices.

Read Full Article